A third kind
of image

Flective is Computational Reflective Imaging — a patented technology invented by Jim Yett (Fiat Lux Technology LLC, priority date 2009) in which images are encoded into arrays of precisely angled mirror facets, each facet machined to reflect a specific point of color from the ambient light field to a specific viewer position.

The result is a third kind of image — distinct from painted or printed images (which carry their color within the surface) and from photographic images (which capture light that existed at a moment in time). A Flective image arises from optical consilience: the convergence of surface geometry, ambient light field, and viewer position. It exists nowhere until a viewer arrives.

The defining perceptual event is the walk-transition reveal: as a viewer moves, the image changes — not as a trick or effect, but as a direct consequence of the geometry. Different viewer positions see different images from the same surface. This is not structural coloration. It is structural imaging.

This studio is the fabricated record of the technology — the pieces made, the surfaces cut, the images that exist only when someone stands in exactly the right place.